The timing is pretty telling
We’re mid, at best.
We meant to write a newsletter about Good Neighbor Day, but we’re late and it tracks. We aren’t BAD neighbors per say (despite our toddlers screaming like pterodactyls most days), we just aren’t all that engaged. So let’s jump in!
What to bring to a block party where you don’t care to know anyone: Alesmith Horny Devil. Nobody is going to want to talk to you when they catch a glance of this label. If that weird neighbor seems extra keen to befriend you, proceed with caution. You have been warned.
What to bring to a BBQ when you don’t remember your neighbor’s husband's name: Mind Eraser. This bevvy offers plausible deniability! Also pairs well with chocolate, ice cream and tiramisu.
What to drink on the stoop if you feel compelled to invite chatty neighbors (who are obviously angling for an invite) to join: My Favorite Neighbor Red. If you can’t beat them, join them. To achieve super neighbor status, pair this cabernet with some mini sliders and a lotta patience.
Our top favorites to bring to the neighbors we actually like, because everybody loves a listicle:
We made some changes to the website and here’s what we learned:
A simpler homepage is working, events per user are up. People are exploring more!
Continuity from ad creative and copy to the website helps keep people engaged.
Younger audiences are a little more expensive to reach, but they’re the ones actually clicking through and showing purchase intent.
Up next we’re working on targeting that high-intent demographic more directly and refining funnel tracking. Keep your eyes peeled for learnings coming from those experiments!
Cheers!
